Etsy Popup 2014

Serving Up a Slice of the $50 Billion Pop-Up Industry

Blog, B-to-C Events
Posted on November 11, 2014 by Rachel Boucher

A new study out by PopUp Republic, a social media marketing company, has put a dollar value on the pop-up industry: $50 billion, according to sales figures it compiled. Considering the total annual U.S.…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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