Acura Uses Biometrics in 'Mood Roads' Activation at Sundance

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

Sponsorships, Festivals & Fan Cons, B-to-C Events, Technology

Posted on February 21, 2017 by Sandra O’Loughlin

Mood Roads participants wore headsets that measured their biometric inputs.[/caption]
Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year…

Tags:experiential marketing, event marketing, activation, Acura, Sundance, Mood Roads, RFID, virtual reality, LED, biometrics, Sponsorship

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

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