BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Bacardi Immerses Consumers in the Story of Scotch In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year The Macallan and Pantone Distill the Art and Science of Color and Whisky Creation Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times