BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles A Media Buy Evolves into a Live Event for MINI Ahead of its All-electric Launch Eight Strategies for Leveraging Virtual Reality Propel Water’s Co:Labs Fitness Events Hydrate a New Formula Five Brand Campaigns and Experiences for International Women’s Day 2024