Citi Cover Flatts 2015

Cover Story: Inside Citi’s Entertainment Sponsorship Platforms

Sponsorships, B-to-C Events
Posted on July 29, 2015 by Rachel Boucher

Jennifer Breithaupt, Global Head of Entertainment Marketing, Citi[/caption]
How Citi banks on unique entertainment sponsorships—and more than 11,000 activations—to attract cardmembers
and drive brand…

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This story appeared in the June/July 2015 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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