B-to-C Events

Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

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istock-statefarmstadium-exterior super-bowl-57-.jpg

The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience.[/caption]
Super Bowl 57 at State Farm Stadium…

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