Photo Tour: Inside Glade’s Multisensory Pop-up in New York City

Inside Glade’s Multisensory Pop-up in New York City

Pop-Ups, Photo Gallery, B-to-C Events
Posted on April 21, 2017 by Rachel Boucher

How Glade got consumers to interpret the brand for themselves with a mysterious gallery experience
 
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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