Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More Pop-Ups, Stunts, B-to-C Events Posted on August 18, 2017 by Sandra O’Loughlin Brands are taking advantage of the “Path of Totality” for the total solar eclipse. (Image: NASA)[/caption] Many people won’t know exactly what to expect on Monday, Aug. 21, when the total… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:CNN, Event Marketing Magazine, NASA, Experiential Marketing Companies, The Weather Channel, Event Marketers, Total Solar Eclipse, event marketing, Solar Eclipse, Event Marketer, Volvo, Event Agency, Casper, Event Marketer Magazine, Mitsubishi, EventMarketer, National Geographic, Experiential Marketing Agency, Chiquita, Event Agencies Related Articles Experiential Marketing Trend of the Week: Dog-First Events From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience The Brief: Panadería Pop-ups and Secret Confessions Halloween 2025 Experiential: Hi-Chew’s Mystery House, Cutwater’s Sleepover, HBO’s Suburban Nightmare