Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More Pop-Ups, Stunts, B-to-C Events Posted on August 18, 2017 by Sandra O’Loughlin Brands are taking advantage of the “Path of Totality” for the total solar eclipse. (Image: NASA)[/caption] Many people won’t know exactly what to expect on Monday, Aug. 21, when the total… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:The Weather Channel, Event Marketers, Total Solar Eclipse, event marketing, Solar Eclipse, Event Marketer, Volvo, Event Agency, Casper, Event Marketer Magazine, Mitsubishi, EventMarketer, National Geographic, Experiential Marketing Agency, Chiquita, Event Agencies, CNN, Event Marketing Magazine, NASA, Experiential Marketing Companies Related Articles Experiential Trend of the Week: Times Square Takeovers Women in Events 2025: Meet Meredith Diehn Bad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico 10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health