Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Sponsorship, fabrication, Film Premiere, installation, brand partnerships, Barbie, experience design, Warner Bros. Related Articles We Were at Barbie Dream Fest—Here’s What the Viral Event Was Really Like Experiential Marketing Trend of the Week: Event Spas How Cîroc is Tailoring its Athletic Club Platform to Tap into Pickleball, Dance and More The Creative Director