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Watch: The Brief, Live! June 2025 News and Trends Commentary

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly.   Subscribe to The...

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2025 Fab 50 Partner Showcase: Portraits, Perspectives, Case Studies and an Exhibit Roundtable

TOP BUILDERS SHARE SUCCESS STORIES, INSIDER PERSPECTIVES AND THE KEYS TO THEIR CRAFTSMANSHIP The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut...

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2025 Fab 50: Sparks Case Study

CAMPAIGN: NCR Voyix @ NRF 2024 CLIENT: NCR Voyix FABRICATOR: Sparks A Powerful Debut: NCR Voyix Captivates at NRF At NRF, NCR Voyix sought to create a customer journey that accurately reflected its evolving products, services, and brand messaging. Sparks executed a dramatic brand launch within a 70’ x 70’ space designed to immerse attendees...

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2025 Fab 50: Evolve Concepts Case Study

CAMPAIGN: Coca-Cola Holiday Express CLIENT: Momentum FABRICATOR: Evolve Concepts All Aboard Coca-Cola’s Magical Holiday Express Experiential powerhouse, Momentum Worldwide, called on Evolve to fabricate & install their masterfully designed enchanting holiday-themed experience, The Coca-Cola Holiday Express,  located right outside of the Atlanta flagship World of Coca-Cola tourist destination. Combining nostalgic, classic holiday Coca-Cola imagery with...

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2025 Fab 50: Inside Acer Exhibits & Events

Integrating Invisible Cost Savings Into the Visible Exhibit Exhibit agencies are concerned with visual impact and spatial function; every exhibit is designed to stand out on the show floor.  But what happens behind the scenes of your exhibit can be just as important as the visual presentation. The exhibit agency should holistically address the client...

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