AN AFTERNOON PEER-TO-PEER SEMINAR FOR SENIOR BRAND-SIDE MARKETERS (DIRECTOR AND ABOVE), DESIGNED TO ACCELERATE THE WAY CORPORATE EVENT, EXPERIENTIAL AND TRADE SHOW MARKETING TEAMS APPROACH, DEVELOP AND EXECUTE BRAND EXPERIENCES.

Own Every Moment: Experiential Strategies That Build Brand Trust

Brand loyalty is built through intentional, immersive brand experiences that create lasting emotional connections. The most successful brands do not just simply host events—they create immersive, engaging moments that shape perception, deepen trust, and turn customers into advocates.  

So, how can brands design experiences that not only captivate their audiences but also turn them into lifelong advocates? By owning every moment. Through offering their customers, prospects and event participants an opportunity to engage and build community – while remaining true to their core brand attributes that helped them achieve trust in the first place.

Join InVision Communications at the April 2025 EMS Executive Forum, for an unforgettable event at the KÀ Theatre at MGM Grand, home to Cirque du Soleil’s exclusive Las Vegas show, where we’ll go behind the scenes to experience powerful case studies in building brand trust and loyalty from industry luminaries, such as how one of the most iconic, bespoke theaters blends cutting edge technology, immersive experiences, exclusivity, and emotional storytelling to create an unforgettable spectacle. 

This forum will challenge brands to rethink their approach to experiential marketing and event execution—not as separate, stand-alone initiatives, but as part of a unified brand-building and campaign-centric strategy for driving trust, engagement, and business outcomes.

Don’t miss this incredible inspiring, educational and networking opportunity!

Highlights:

  • Connect with peers in the only exclusive program for senior brand marketers at EMS
  • Be shoulder-to-shoulder with blue chip marketing leaders
  • Be inspired by dynamic and insightful speakers; one-of-a-kind same-day experience
  • Learn through panel conversations of senior experiential leaders sharing their perspectives on brand loyalty, best practices and the latest trends
  • Delight in surprising and engaging moments to drive authentic connections

Agenda

  1. 1:10 pm - 1:40 pm

    Guest Speaker: Brand Trust and Loyalty

  2. 1:40 pm - 2:25 pm

    Panel Discussion: Building and Evolving Successful Brands

  3. 2:25 pm - 2:40 pm

    Break

  4. 2:40 pm - 3:25 pm

    Panel Discussion: Creating Impactful Brand Experiences