Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:digital activation, fan engagement, gesture control, RFID, sports sponsorship, 3D Related Articles How Brands are Making (and Building) Valentine’s Day Connections Dance Revolution Reaps Rewards For Heineken USA VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge AT&T Leverages Its Own Technology At Lollapalooza