Neuro-Inclusion at Events

Industry experts including Google’s event strategy lead dive into one of the biggest accessibility trends: neuro-inclusion at events.

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Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support...

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Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. In this free, one-hour webinar hosted by Event Marketer and featuring leading industry experts, you will hear the latest thinking...

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On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,”...

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The Brief: Zenless Zones and Mega Mitts

This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.

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Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

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2024 Fab 50 Partner Showcase: Success Stories, Insider Perspectives and Keys to Craftsmanship

The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight...

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2024 It List Agency Showcase: Expert Q&As, In-depth Profiles and Case Studies of Excellence

Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case...

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2024 Industry Faves: Leading Organizations Share their Favorite Event Tech and Venues

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. From the best event tech, to the coolest venues, to the...

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2024 Industry Faves: Webster Hall

Completed in 2019, the recent renovations at Webster Hall aimed to preserve the iconic features of the venue, while modernizing it to meet today’s entertainment standards and enhance the guest experience. The Ritz Lounge (formerly...

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