EM Sizzle Newsletter: 09.27.2024

09.25.24 Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a...

read more

Neuro-Inclusion at Events

Industry experts including Google’s event strategy lead dive into one of the biggest accessibility trends: neuro-inclusion at events.

read more

The Brief: Billboard Races and Bratty Birds

This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms.

read more

Field Report: Five Design and Activation Trends from Vision Expo West 2024

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured...

read more

Trade Show Industry Updates: News, Data, Trends

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Show News Outdoor Retailer has discontinued its Nov. show and will hold...

read more

Facials Brand Glowbar Experiments with its First Activation Developed In-house

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the...

read more

Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into...

read more

Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka

When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United...

read more

July/August/September: Event Industry People, Deals, and Moves

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its...

read more

How Jameson is Rabble-rousing Fans with a ‘Touch Down in Dublin’ Tailgate Tour

Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand...

read more