B-to-C Events
The Stella Artois Sensorium Immerses Diners in a Multisensory Meal
Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.
The ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a...
How to Gain Ground on Millennials
Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.
Experiential In… Palm Springs
Ahhhh, sunny Palm Springs. It’s a retro “Mad Men”-era oasis, LGBTQ friendly, with endless spas and resorts and plenty of personality for the spunky event industry.