B-to-C Events
Measuring Influence: A Lesson In Science
Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases and trades and even exchanges for established currencies. For event marketers, influence is the currency of the day....
Why a Vegas Hotel is Targeting the Friendly Skies
Luxury hotelier The Cosmopolitan of Las Vegas, in a bid to rise above the cluttered Las Vegas marketing landscape, literally is taking to the friendly skies of United Airlines to reach potential customers for its restaurants, casino and other experiences. “We wanted to have a meaningful conversation with our customers,” Angela Wise, vp-marketing at The...
Mondelēz Helps Soccer Fans ‘Pass the Love’
With the FIFA World Cup this summer in Brazil, the women’s World Cup next summer in Canada and the Summer Olympic Games in 2016 featuring, among other sports, soccer, it’s an exciting time to be a soccer fan. To get in on the game, Mondelēz International and its Ritz, Trident, Sour Patch Kids and Honey...