EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
03.15.24
We’re tired of pivoting, but another swerve may be on the horizon as TikTok is on the brink of a U.S. ban. With the popular video app making more ad dollars than ever, the move is catching brand marketers and agencies off guard. Stay tuned...
📷 Photo of the Week
 
 
The Audible Sound Experience was the talk of the town this week at SXSW 2024, as the audiobook and podcast brand popped up a Ferris wheel with audio-enabled gondolas in downtown Austin... Read more.
🗨️ Insight of the Week
 
“If you talk to any golf person who works in the business, Thursday tickets are usually a hard sell because people can get away with getting off work Friday, but on Thursday, it’s typically the hardcore golf fan who comes out.”
–Cavender Neutze, Marketing Manager, Arnold Palmer Invitational
Field Report
Live from SXSW 2024: Six Brands Catalyzing Connections in Austin
As the 38th edition of SXSW wraps up this weekend, we round up scrappy, standout activations from brands including Paramount+, Reddit, Audible, Sharpie and Tide… Read more.
Field Report
From Porsche to Shipt, Six More Activations Making Headlines at SXSW
In part two of our live coverage, we bring you additional steal-worthy experiential strategies that caught our eye. A highlight: a chapel with surprise-and-fright confessionals… Read more.
Field Report
Arnold Palmer Invitational: 11 Brands that Teed Up Winning Fan Experiences
Presenting sponsor Mastercard drove the golf tournaments fan engagement to a new level with its club full of AI-powered demos, an immersive tunnel and plantable wristbands… Read more.
Holiday Campaigns
How Four Brands are Getting Consumers in the St. Patricks Day Spirit
As Chicago gathers enough dye to turn its river green, Guinness is returning as the traditions official sponsor, while Jameson is wrapping the citys ferries and water taxis… Read more.
Partner Content
Free Download: The Event Professional’s Toolkit
Save time planning your event with this kit created by Walls.io’s event engagement experts. The toolkit equips you with everything you need to streamline event management: Notion and Sheets templates, organizational checklists, and time-saving AI prompts. Optimize your event execution; get your free toolkit.
Marketing News
The Brief: 25 Years of 'SVU,' Resy's New Conference and Firehouse Takeovers
NBC transforms Rockefeller Plaza into “Olivia Benson Plaza” for the 25th anniversary of Law & Order: SVU.Plus, Heinz Ketchup Insurance and Tartes influencer woes… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Advance pricing for EMS expires today! The Experiential Marketing Summit is coming up April 24-26 at the MGM Grand Las Vegas. Don't miss this last chance to register early and save up to $155. From exploring the Hall of Ideas to listening in on expert keynotes, you'll gain inspiration, insights and ideas from movers and shakers across the industry. Register now.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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