| Behind Team USA’s Olympic athletes are 250-plus health care professionals, and for the first time, they’re being outfitted by a brand. In celebration of its multiyear partnership with The USOPC, FIGS launched a pop-up in NYC that featured the FIGS x Team USA collection, Parisian treats and a livestream of the Opening Ceremony. |
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| Based on two of the most popular episodes of “Abbott Elementary,” ABC’s A.V.A. Fest brought a totally eccentric carnival experience to San Diego Comic-Con. Rides and attractions inspired by the show were everywhere, from Mr. Johnson’s Closet of Curiosities to Principal Ava’s swing ride... Read more. |
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“We wanted to really strike that balance between this cautious color palette and thought-provoking messages that weren’t too aggressive and would steer people away, but then we mixed in some friendly Oatly illustrations and our fonts to make sure it still was a safe space for people to come and have a conversation.”
–Malia Killings, Creative and Design Director, Oatly North America |
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Partner Content
Find Your Next Event Partner
The Event RFP Superbook is the most-searched marketplace of event and trade show partners, products and services. Looking to launch something big in the year to come? Start searching for event agencies, exhibit builders, technologies, venues and more. |
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Just announced! Event Marketer is accepting nominations for its first-ever Watchlist, profiling the year’s most influential brand-side experiential marketers. Free to enter, the Watchlist features 10 categories ranging from rising stars and content creators to meaningful mentors and visionaries—not limited by age, title, tenure or job focus. Nominate a colleague, client or yourself by Sept. 6. Start your nomination here.
Free AI Webinar: Join EMS Summer School Presents: AI for Event Marketers, a free, one-hour webinar on Wednesday, Aug. 14, 1-2 p.m. ET. Hosted by Event Marketer and featuring leading industry experts, the digital event will present the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices, as well as the impact AI policies will have for the industry, sooner than later. Reserve your spot here.
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected] |
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