| Mattel’s Polly Pocket is inviting fans to book a stay in her life-size ’90s Slumber Party Fun compact through Airbnb. The 42-foot-tall, two-story pad in Littleton, MA, is full of nostalgia, from the gummy-textured clothes in Polly’s closet to the plastic living room furniture. The compact doesn’t close because “it’s always open to adventure.” |
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| At one of Bloomberg Green Festival’s outdoor activations, attendees were encouraged to take a ribbon and write down their climate-action intentions, answering prompts like “I will advocate for...” and “I will reduce or stop...” Then, they hung their ribbons on a tree in the Seattle Center’s Grand Lobby... Read more. |
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“We are a customer-obsessed organization, so we look for the places where our customers are spending their time and create genuine moments of connection with them… BookTok is rapidly growing. I think it’s at more than 250 billion views.”
–Courtney Killingsworth, Director-Brand Marketing, Walmart |
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Last chance to register: Join EMS Summer School Presents: AI for Event Marketers, a free, one-hour webinar on Wednesday, Aug. 14, 1-2 p.m. ET. Hosted by Event Marketer and featuring leading industry experts, the digital event will present the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices, as well as the impact AI policies will have for the industry, sooner than later. Reserve your spot here.
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected] |
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