| Keeping up a streak on Duolingo is a point of pride for its users, and the language-learning app designed a pop-up specifically for its dedicated fans in New York City. At last weekend’s Streak Society event, the bigger the app streak, the more opportunities to unlock plushies and prizes. Plus, social media darling Duo was on-site for photos. |
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| The IKEA Ready for College tour is visiting 30 college campuses across the country. Inside the blue branded school bus is a showroom filled with trendy IKEA products, and the outdoor footprint features a potting station, life-size Dala horse sculptures, “Swedish fishing” and a FRAKTA Bag Bar... Read more. |
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“At IKEA, we specialize in maximizing the potential of small spaces. Outfitting the inside of a school bus demonstrates how to utilize our products for college students who live in shared dorm rooms or apartments. When deciding which products to highlight, we focused on small-space living solutions, both new and the classic favorites.”
–Christine Whitehawk, Marketing Communications Manager, IKEA U.S. |
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Partner Content
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Nominations for The Watchlist Due Next Friday: This fall, Event Marketer’s editors will unveil an all-new recognition program, The Watchlist, honoring an elite group of brand-side marketers taking the experiential marketing discipline to the next level. Entries for this first-ever roster of the industry’s most influential insiders are due next Friday, Sept. 6. Honorees will be unveiled this October. Start your nomination here.
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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