EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
09.27.24
In celebration of “Bridgerton,” Netflix has been touring its elaborate The Queens Ball experience, but last weeks unauthorized ball event in Detroit was no diamond of the season. Fans of the period drama were disappointed by raw food, limited seating and a stripper performance. The scandal had attendees clutching their pearls.
📷 Photo of the Week
 
 
Popping up on Santa Monica Beach, FOX Entertainment made waves with its “Lifeguards First” campaign in support of a congressional bill recognizing open-water lifeguards as first responders. Brand ambassadors handed out sweet treats and encouraged beachgoers to submit letters to their representatives... Read more.
🗨️ Insight of the Week
 
“It was a fantastic learning that when you are launching a project, a show or a movie, that you’re targeting all kinds of different areas and niches to garner attention, but if you can tie in where you can give back, it makes it all the more rewarding and special when you see success.”
–Jill Hudson, SVP-Publicity, FOX Entertainment
CSR Events
FOX Teases its New Drama with Coast-to-Coast Beach Rallies for Lifeguards
While “Rescue: HI-Surf” is fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the series’ marketing campaign… Read more.
Internal Events
Five Ideas for Boosting Employee Engagement
Whether it’s a meeting to inspire or a retreat to honor success, companies are leaning on team-building events to support employees. We share tips for hosting internal events… Read more.
Marketing News
The Brief: Gymbox's Billboard Races and Duolingo's Bratty Birds
Londoners have been challenging friends to a 10-meter dash, thanks to Gymboxs OOH campaign, and Duolingo crashed a Charli XCX and Troye Sivan concert… Read more.
Pop-ups
Glowbar Experiments with its First Activation Developed In-house
Combining ice cream and skincare seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first experiential test, popping up an ice cream truck in Philly… Read more.
Partner Content
If 'Complete my EDA Entry' has been on your to-do list, now is the perfect time to submit it and check it off! The submission process is simple, but the deadline is Monday, September 30 at 11:59 p.m. (ET). For more information on categories, entry rules and eligibility, click hereENTER NOW!
Mobile Tours
Shops, Buses, Mirrors: Five Brands Hit the Road with College Campus Tours
College campuses are fueling commerce on the go and social media content, while inspiring brands to test tour-ready activations. Explore five student-focused tours… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Final Deadline to Submit EDAs Entries is Sept. 30: The Experience Design Awards (formerly the Experience Design & Technology Awards) recognize outstanding event design, innovative builds and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats. This year, the EDAs have introduced 11 new categories to better recognize a new generation of innovative event designers and their work. The final deadline is this Monday, Sept. 30. Complete your entry here.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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