EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

10.04.24

On National Coffee Day, KitchenAid took over Brooklyn’s Butler Café for a pop-up that invited coffee lovers to step inside the Caffeine Confessions private booth to spill the beans on their favorite coffee orders. The KitchenAid Café then brewed their drink on the spot. Four pumps of caramel? Extra espresso shots? No drink shaming here.

📷 Photo of the Week

For Dreamforce, its annual user conference, Salesforce transformed San Francisco’s Moscone Center into Dreamforest, complete with a waterfall, nature sounds and live plants. After visiting busy indoor areas, attendees found it to be a welcoming space with live music and tons of fun photo ops... Read more.

🗨️ Insight of the Week

“Every detail was social-first. So we had a floral arrangement wall where you could come by and get a professional photo taken, and people loved that. The installations were also very content-rich—you were drawn to create a photo moment out of it.”
–Jeanelle Teves, Chief Commercial Officer, Bugaboo

Field Report
Connective Spaces, Fast Reg, Robots: 10 Things We Loved at Dreamforce 2024
Equal parts music festival, cram marathon and family reunion, Salesforce’s flagship marketing event welcomed more than 45,000 attendees to its national park-themed campus… Read more.

Launch Events
Bugaboo Debuts its New Stroller with a Creator-focused Pop-up for Parents
For over two years, Bugaboo has been developing a stroller that can grow alongside families. To celebrate its launch, the brand hosted a social-first outdoor event in NYC… Read more.

Mobile Tours
A Day in the Life of a Tour Manager: Romel Martin Shares His Career Journey
Ever wonder who’s really running the show behind the industry’s biggest mobile programs? Tour manager Romel Martin reflects on 20 years on the road… Read more.

Marketing News
The Brief: Golden Porta Potties, Boozy ‘Sailgates’ and Payphone Takeovers
This week’s hot topics in experiential include Goodwipes’ luxury toilet trailer at NCAA Football tailgates, Captain Morgan sailing the Hudson River and Spotify’s London calling… Read more.

CSR Events
FOX Teases its New Drama with Coast-to-Coast Beach Rallies for Lifeguards
While “Rescue: HI-Surf” is fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the series’ marketing campaign… Read more.

💡 ICYMI Last Week

📌 EM Updates

Grab Your Team for Event Marketer Agency Forum: Join us in NYC on Nov. 13 as we convene the only one-day forum for event agencies—our third annual Event Marketer Agency Forum. We’re focusing on actionable agency growth strategies, the latest client trends and an up-to-the-minute 2025 agency business economic forecast. Register now!

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]

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