| Ever since throwing out the first pitch at Citi Field back in June, which kicked off a seven-game winning streak for the New York Mets, McDonald’s character Grimace has become the team’s unofficial mascot. On Tuesday, the brand wrapped the 7 train in Grimace decals, and the character, wearing a Mets hat, rode with fans to the game. |
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| Stirring up excitement for its new look and name, Jamba hit three coastal California towns with the Jamba Sunrise Smoothie Tour. In addition to early-morning sampling experiences, giveaways and lounge spaces, the brand offered one-hour yoga sessions at 6:15 a.m. in partnership with local yoga studios... Read more. |
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“When you put a potential viewer directly into the action, they are inevitably going to see the world of ‘Doctor Odyssey’ with new eyes. They are no longer passively consuming the storytelling of the series, but they’re now living it.”
–Laura Lovas, VP-Strategic Partnerships & Events, ABC Entertainment |
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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