| The Tucson Symphony Orchestra is going for a ride. As part of its Transcend Your Senses campaign, the TSO kicked off its Sun Link Streetcar pop-up concert series this week with a performance by a TSO flute player. Every Tuesday this month, musicians will hop on to play for passengers along the streetcar’s route. All aboard. |
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| The Amex Fan Experience at the Formula 1 U.S. Grand Prix put fans in the driver’s seat with racing trivia, a driving style quiz, a livery design station and a booth to record a driver intro video just like those in the F1 TV broadcast... Read more. |
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“For an F1 event, it’s really important for venues like Circuit of the Americas to have activations that are experiential to give families a reason to stay out there for the entire weekend instead of just trying to go in and out for a race.”
–Ben Hailey, Sales Center Manager, Coca-Cola Southwest Beverages |
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Last Chance! In December, Event Marketer will publish all-new Women in Events research focused on career progression, compensation, work satisfaction and more. Take this anonymous five-minute survey and receive a full copy of the report. Click here to begin.
Look out for our full special report featuring the findings, as well as roundtable discussions with women from both the agency and brand side of the industry. |
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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