The only gathering of experiential agency executives focused on growth strategies, client retention, driving innovation and creating business value. Exclusively produced for senior strategic event agency executives (director and higher).
NOVEMBER 13, 2024
DREAM DOWNTOWN, NEW YORK CITY
This year, Event Marketer and Projectory.live welcome you to a new and interactive Agency Forum program. Expect a day full of moving, talking, playing, and collaborating through experiences specially designed for this event.
Presentation: Hear from industry vets and business growth analysts about opportunities on the horizon for 2025—and how to benefit from them. Gather business intelligence on moves to make and where to invest. Gain insight on growth strategies, creating business value, and embracing disruptions.
Conversation: Engage in dynamic small group discussions guided by a proprietary “creative canvas” and capture emerging insights, actionable experiments, initiatives to sunset and key questions for further clarity. The takeaways from these discussions will inform holistic strategy conversations beyond the event.
Presentation: Get the inside track on macro and micro economic and cultural trends impacting consumers and businesses—and what your agency should keep an eye on. Get ahead of conversations around technology and AI for 2025 and learn what experts say is the next chapter for your business and the live events your organizations execute.
Conversation: Engage in a “Futures-Envisioning” activity, where you and your fellow participants will work together to gain a deeper understanding of today’s trends, challenge assumptions and uncover blind spots, ultimately fostering a long-term perspective.
Where are agency investments being made and how will margins look in 2025? What are brands and attendees saying about the impact of experiential and where it’s going? How are brands proving ROI within their organizations? Arm yourself with the data you need to plan, pitch, and grow as editors present the 2025 Event Agency Business Outlook (created exclusively for Agency Forum attendees), as well as key findings from Event Marketer’s EventTrack study and the client-focused 2024 Event Impact Survey.
Presentation: Get real-world insights from brand leaders on how to win accounts, how to be better partners and how to cultivate longer-term relationships. Hear about the budget, timeline and procurement challenges they’re looking to you to solve. Discover the unique pressures they are experiencing, and how live event strategies are evolving, or changing, within their companies.
Conversation: Distill all the candid talk and industry wisdom into a mini-story focused on what matters most. You’ll do this with a collaborative and cheeky fill-in-the-blank narrative frame that blends reflection, synthesis and storytelling with plenty of spirited debate.
Wondering how your peers are overcoming the challenges that keep you up at night? This rapid-fire, TED Talk-style idea slam will feature leaders from agencies that are pushing the needle of experiential, each addressing a hot topic identified by you in our pre-show survey. Listen to their stories and solutions, engage, brainstorm (and debate!) with your peers, leave with actionable ideas to grab ahold of your biggest challenges and opportunities.
In our last work group of the day, you will collaborate to identify and prioritize collective goals and the actionable steps the industry can take to achieve them. After an interactive activity that will get you moving and talking, you will leave with a set of individual commitments to drive impactful change that supports your agency—and larger industry-wide priorities.
Dream Downtown
355 W 16th Street
Just steps away from the Highline, Chelsea Market and the Whitney Museum of American Art, Dream Downtown is located in the heart of the Meatpacking District.
This event is designed for senior strategic event agency executives (director level or higher). For our event, an agency is defined as: an event agency that provides event strategy and activation services to brands, non-profit organizations and universities. Event Marketer It List agencies and Fab 50 agencies are automatically approved. Examples of an event agency include: George P. Johnson, Sparks, Momentum Worldwide, Motive, Czarnowski, EEI Global, Access TCA.
If you aren’t sure whether your company or job title qualify you for Agency Forum, please email Lynne at [email protected] before you start your registration.
Registrations that don’t meet Agency Forum criteria will be cancelled and the method of payment will be refunded.