Welcome experience provided by Highmark Outdoor.

Presentation: Hear business growth analysis about opportunities on the horizon for 2025—and how to benefit from them. Gather business intelligence on moves to make and where to invest. Gain insight on growth strategies, creating business value, and embracing disruptions. 

 Conversation: Engage in dynamic small group discussions guided by a proprietary “creative canvas” and capture emerging insights, actionable experiments, initiatives to sunset and key questions for further clarity. The takeaways from these discussions will inform holistic strategy conversations beyond the event.

Where are agency investments being made and how will margins look in 2025? What are brands and attendees saying about the impact of experiential and where it’s going? How are brands proving ROI within their organizations? Arm yourself with the data you need to plan, pitch, and grow as editors present the 2025 Event Agency Business Outlook (created exclusively for Agency Forum attendees), as well as key findings from Event Marketer’s EventTrack study and the client-focused 2024 Event Impact Survey. 

Presentation: Get the inside track on macro and micro economic and cultural trends impacting consumers and businesses—and what your agency should keep an eye on. Get ahead of conversations around technology and AI for 2025 and learn what experts say is the next chapter for your business and the live events your organizations execute.  

Conversation: Engage in a “Futures-Envisioning” activity, where you and your fellow participants will work together to gain a deeper understanding of today’s trends, challenge assumptions and uncover blind spots, ultimately fostering a long-term perspective.

Presentation: Get real-world insights from brand leaders on how to win accounts, how to be better partners and how to cultivate longer-term relationships. Hear about the budget, timeline and procurement challenges they’re looking to you to solve. Discover the unique pressures they are experiencing, and how live event strategies are evolving, or changing, within their companies.

Conversation: Distill all the candid talk and industry wisdom into a mini-story focused on what matters most. You’ll do this with a collaborative and cheeky fill-in-the-blank narrative frame that blends reflection, synthesis and storytelling with plenty of spirited debate. 

Wondering how your peers are overcoming the challenges that keep you up at night? This rapid-fire idea slam will feature leaders from agencies that are pushing the needle of experiential, each addressing a hot topic and providing practical take-aways in the Evolving the Definition of Experiential, Leverage Brand Partners to Increase ROI and Reach, Developing and Maintaining Partnerships, Industry Predictions, and Digital Experiential.

In our last work group of the day, you will collaborate to identify and prioritize collective goals and the actionable steps the industry can take to achieve them. After an interactive activity that will get you moving and talking, you will leave with a set of individual commitments to drive impactful change that supports your agency—and larger industry-wide priorities. 

Let’s take in the views… together. End the day with “Cheers!” on the PHD Rooftop Lounge at our Agency Forum HQ, Dream Downtown. Enjoy a cocktail or mocktail and small bites as you mix and mingle with your agency peers from across the industry.