The experiential marketing industry has come a long way since its early beginnings as an undervalued and often misunderstood discipline. Today, the brand experience plays a central role in the overall strategy of the marketing mix, thanks to individuals from a wide array of categories and brands who helped the industry get there.
Event Marketer’s Experiential Marketing Hall of Fame is an annual recognition of the individuals who have impacted the evolution and effectiveness of event and experiential marketing throughout their careers.
“From their leadership and belief in the power of live experiences to their bold ideas and executions in the field, we’re honoring the achievements of the industry’s most passionate advocates,” says Jessica Heasley, Event Marketer’s Group Editor & Publisher. “We’re thrilled to recognize the brand marketers and agency leaders who have impacted how the world strategizes, designs, produces and leverages live experiences.”
Each year’s inductees are honored in a special segment during the Ex Awards Gala at Event Marketer’s annual Experiential Marketing Summit. Read more about the members by clicking on their photos below. For questions or more information, contact the editors.
Colleen Bisconti
Lou Bitonti
Fiona Bruder
Vivian Chen
Kim Davis
Kenya Hardaway
Mark Harper
Craig Johnson
Rich Lehrfeld
Brett O'Brien
Paul Salinger
Scott McCune
Deborah Wahl
Chris Weil
Tony Wells
Alex Sapiz
Brand: Cisco