Name: Experiential Marketing Summit 2025
Start: 2025-04-14T00:09:00+0000
End: 2025-04-16T17:00:00+0000
Location: MGM Grand Las Vegas

APRIL 14-16, 2025 MGM Grand, Las Vegas

The #1 Conference for Creators of the Brand Experience

EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of experiential marketing. If experiential marketers are talking about it, we’re talking about it. Only at EMS.

Who Attends EMS

Even in a volatile business landscape—with all the rules getting rewritten in real-time—nothing beats the power of experiential marketing. The Experiential Marketing Summit has become the event industry’s mega-show for for b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, event technology gurus and more.

What You'll Learn

EMS is the ultimate three-day conversation for event and trade show marketers. How will the industry thrive in the months ahead? What are the world’s leading brands planning for this year and beyond? How will brand experiences change and adapt to a market that’s constantly changing? Everything is on the table at the Experiential Marketing Summit—and you can’t afford to miss it.

Who You'll Learn From

Only at EMS, the brands you know, love and respect are your teachers and mentors. From traditional breakout sessions, to Q&As, to deep-dive workshops, to power panels and keynotes—you’ll get senior-level perspectives on the current experiential marketing landscape and what’s to come next. The Summit delivers the most mission-critical trends, best practices and how-tos available on experiential marketing.

ADVISORY BOARD

At Event Marketer, we want to ensure that the Experiential Marketing Summit is evolving to fit the needs of the marketers who attend our events. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS.

Michael Barclay

Executive VP, Experiential,
Laura Lovas

VP, Strategic Partnerships and Events,
Erin Moore

Manager, Global Conventions and Pharmaceutical Meetings,
Dan Preiss

Vice President, Experiential Marketing,
Jeff Quezada

Senior Vice President, Global Arts & Culture Sponsorships & Experiential,
Alessandra Sapiz

Senior Vice President of Corporate Marketing,

2025 Speakers & Agenda

Will Be Announced in January

Venue

MGM Grand

3799 S Las Vegas Blvd
Las Vegas, NV 89109

To book your hotel room, click here. The final deadline to book is March 20, 2025.

Connections Housing is the only approved, official housing vendor for EMS 2025. We understand that unauthorized housing companies may contact you and advertise cheaper rates or may imply or claim an affiliation with the event. If you are contacted by any company that is NOT Connections Housing, let us know at [email protected].

For travel discounts, click here.

EMS Pass Pricing

Ultra-Early Bird 12/31/24

Early Bird 02/09/25

Advance 03/09/25

Full Price 04/16/25

Brand

3-Day Pass

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$1,600

Ultra-Early Bird 12/31/24

$1,800

Early Bird 02/09/25

$1,995

Advance 03/09/25

$2,150

Full Price 04/16/25

Brand

2-Day Pass (M/T or T/W)

Includes access to all sessions and Hall of Ideas on the days included on your pass as well as the Opening Reception on Monday, April 14. You must choose a date combination during registration.

$1,700

Ultra-Early Bird 12/31/24

$1,700

Early Bird 02/09/25

$1,700

Advance 03/09/25

$1,700

Full Price 04/16/25

Brand

1-Day Pass (Tuesday or Wednesday)

Includes access to all sessions and Hall of Ideas on Tuesday, April 15 or Wednesday, April 16. You must choose which date during registration.

$1,500

Ultra-Early Bird 12/31/24

$1,500

Early Bird 02/09/25

$1,500

Advance 03/09/25

$1,500

Full Price 04/16/25

Brand

1-Day Pass (Monday)

Includes access to all sessions, Hall of Ideas and the Opening Reception on Monday, April 14 ONLY.

$1,200

Ultra-Early Bird 12/31/24

$1,200

Early Bird 02/09/25

$1,200

Advance 03/09/25

$1,200

Full Price 04/16/25

Ultra-Early Bird 12/31/24

Early Bird 02/09/25

Advance 03/09/25

Full Price 04/16/25

Agency

3-Day Pass

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$1,650

Ultra-Early Bird 12/31/24

$1,850

Early Bird 02/09/25

$1,995

Advance 03/09/25

$2,200

Full Price 04/16/25

Agency

2-Day Pass (M/T or T/W)

Includes access to all sessions and Hall of Ideas on the days included on your pass as well as the Opening Reception on Monday, April 14. You must choose a date combination during registration.

$1,750

Ultra-Early Bird 12/31/25

$1,750

Early Bird 02/09/25

$1,750

Advance 03/09/25

$1,750

Full Price 04/16/25

Agency

1-Day Pass (Tuesday or Wednesday)

Includes access to all sessions and Hall of Ideas on Tuesday, April 15 or Wednesday, April 16. You must choose which date during registration.

$1,500

Ultra-Early Bird 12/31/24

$1,500

Early Bird 02/09/25

$1,500

Advance 03/09/25

$1,500

Full Price 04/16/25

Agency

1-Day Pass (Monday)

Includes access to all sessions, Hall of Ideas and the Opening Reception on Monday, April 14 ONLY.

$1,200

Ultra-Early Bird 12/31/24

$1,200

Early Bird 02/09/25

$1,200

Advance 03/09/25

$1,200

Full Price 04/16/25

Ultra-Early Bird 12/31/24

Early Bird 02/09/25

Advance 03/09/25

Full Price 04/16/25

Supplier

Includes access to all sessions, Hall of Ideas, and Opening Reception.

Important Note: Supplier Pass holders will have limited networking and messaging capabilities through our event App. If networking is a priority in attending the event, please contact Jon McLoughlin

at 646-988-8387 or [email protected] to discuss exhibit and sponsorship options that provide full networking access.

$5,100

Ultra-Early Bird 12/31/24

$5,100

Early Bird 02/09/25

$5,100

Advance 03/09/25

$5,100

Full Price 04/16/25

Ultra-Early Bird 12/31/24

Early Bird 02/09/25

Advance 03/09/25

Full Price 04/16/25

EDPA

Member Full-Service Exhibit Agency 2-Day Pass (M/T or T/W)

Full-service direct-to-brand exhibit builders primarily serving Fortune 1000 end-users. Examples: Czarnowski, Derse, EWI, Hamilton, Pinnacle. (Active EDPA membership to be verified with EDPA.)

$1,750

Ultra-Early Bird 12/31/24

$1,750

Early Bird 02/09/25

$1,750

Advance 03/09/25

$1,750

Full Price 04/16/25

EDPA

Member Full-Service Exhibit Agency 3-Day Pass

Full-service direct-to-brand exhibit builders primarily serving Fortune 1000 end-users. Examples: Czarnowski, Derse, EWI, Hamilton, Pinnacle. (Active EDPA membership to be verified with EDPA.)

$1,650

Ultra-Early Bird 12/31/24

$1,850

Early Bird 02/09/25

$1,995

Advance 03/09/25

$2,200

Full Price 04/16/25

EDPA

Member Exhibit Fabricator/Distributor/Franchisee 3-Day Pass

Fabricators providing structures primarily to other builders, to event agencies or through distributor networks. Examples: Aluvision, Abex, Classic, Nomadic. (Active EDPA membership to be verified with EDPA.)

$2,650

Ultra-Early Bird 12/31/24

$2,850

Early Bird 02/09/25

$2,995

Advance 03/09/25

$3,200

Full Price 04/16/25

EDPA

Member Supplier 3-Day Pass

All other EDPA members, providing flooring, lighting, av, graphics, materials, decks, labor, shipping transport, logistics, etc. (Active EDPA membership to be verified with EDPA.)

$4,850

Ultra-Early Bird 12/31/24

$4,850

Early Bird 02/09/25

$4,850

Advance 03/09/25

$4,850

Full Price 04/16/25

Not sure what pass type you qualify for?

Get the Brand pass if:

You work for a B2C or B2B brand or company or non-profit organization or university. Examples: Nike, Cisco, University of Washington, American Cancer Society.

Get the Agency pass if:

You work for an event agency that provides event strategy and activation services to brands, non-profit organizations and universities. Examples: George P. Johnson, Sparks, Momentum Worldwide, Motive

Get the Supplier pass if:

You work for a company whose product or service is used at live or virtual events. Examples: Event technology solutions/platforms, A/V & production, staffing, registration platforms, promotional merchandise, event structures, mobile marketing vehicles.

SPONSORS AND EXHIBITORS

Reach Event Marketer’s highly engaged audience of the leading buying companies in the market.
Grab a spot in the Hall of Ideas, book a thought-leadership speaking package or explore sponsorship to serve as your business generation engine for 2025—and beyond.