There are events you attend and events you remember. EMS is an event you’ll remember.
The EMS Experience immerses you into the world of experiential marketing like no other event. You’ll learn from the world’s most prolific practitioners, and you’ll have fun doing it. Scroll on down to get a taste of all of the many ways EMS will help you connect, discover, recharge and refuel for your big bold future in events.

Sustainability Marketplace
Meet event agencies and suppliers offering timely solutions to your sustainable event challenges. Sit in on candid conversations focused on event sustainability and walk away with new resources you can use to throw great events—and save the planet.

Paws & Reflect Studio
Our dedicated EMS wellness experience, presented by Resorts World International, offers up daily morning meditation, a dog park and daily wellness surprises. Stop in and take a breather, get your puppy breath fix and enjoy a momentary respite from all the action on the show floor.

Brewed Awakenings
Use the EMS app to get matched with exactly the people to want to meet and talk shop with—and then meet them IRL in the café where baristas will be brewing and conversations will be flowing. Our meeting tool makes it easy to find new besties and then schedule short meetups in the café.

Daily Lunch & Learns
Grab a freshly made-to-order salad or savory bowl and then head to one of our daily Lunch & Learns led and facilitated by a panel of industry experts. This year we’ll be talking event operations and logistics, gathering a quorum for the ultimate share session on the industry’s biggest fails (and lessons learned), and much more.

Best Experiences on Wheels
Some of the most exciting events go 65 miles per hour. But not at EMS, where you can get up close and step inside some of the industry’s most creative and engaging mobile vehicles. Among the lineup this year: Netflix’s “Monster” vehicles from their movie “Spellbound.” You gotta see it to believe it!

Innovation Central
If you’re looking for new products, services or ideas, this is the spot. Twenty of the industry’s leading suppliers are all bringing their latest and greatest event tech and tools to one place: Innovation Central. Check them all out in one sweep or stop by and meet someone new during each day’s activities.

Daily Breakfast Trivia
Trivia nerds, unite! Grab a seat with a new industry friend and prepare to get inspired as we kick off every day at EMS 2025 with a hearty breakfast, a live DJ and some fun trivia challenges designed to get the brain synapses firing and the competitive juices flowing. All winners go home with a sweet, sweet gift card and ultimate bragging rights.

Vintage Concert T-Shirt Night
Back by popular demand, we’re celebrating the first night of EMS with a call to wear your favorite vintage (or new!) concert t-shirt. Got a circa 1987 Guns N’ Roses t-shirt buried in your closet? Or maybe some Eras Tour merch that’s dying to be worn again? Concert tees are the ultimate conversation starter. And we’ll be awarding the best T with an EMS prize package.

Best Sneakers Competition
It’s Tuesday in Vegas and you know what that means—sneaker night! Buff up your best Jordans, shell toes and limited editions and then wear them proudly as we celebrate the best footwear worn by EMS attendees. Participate or just watch as we crown one lucky sneaker head a fabulous EMS prize package.

The ‘Next Big Thing’
Enjoy a high-energy “Shark Tank”-style pitch competition featuring the latest event industry innovations. Entrepreneurs and experts will showcase their best ideas to a panel of judges, while attendees vote for the winner.

Experiential in Color Mentorship Program Mixer
Come support the inaugural meetup of our Experiential in Color Mentorship Program participants as we celebrate and shine a spotlight on up-and-coming people of color in the event industry. Meet the Steering Committee, mentors and mentees, participate in a networking activity, enjoy some special cocktails and be in community with the industry peers who are putting the advancement of people of color into action.

EDPA Member Mixer
The Experiential Marketing Summit is partnering with the Experiential Designers & Producers Association (EDPA) to offer exclusive content and networking for corporate exhibitors. Kick it off with a Happy Hour Mixer for EDPA members—join us to celebrate the EMS and EDPA communities coming together in support of the event industry!

Guided Meditation
Embrace the flow state and join us in the Paws & Reflect Studio, presented by Resorts World International, for a 30-minute guided meditation session. Start your day with deep, cleansing breaths. Focus your energy on the day ahead. Open up your mind to welcome in the next big idea. Come dressed for the day—this is a no-sweat experience!

5K Fun Run
For 23 years, EMS attendees have been rising with the sun and meeting for morning runs. Be a part of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour departs from the lobby and takes you down the Vegas strip and back. You never know what you’ll see when the sun comes up in Sin City!

Omega Mart Field Trip
Hop in a bus with your fellow EMS peers and travel into the deliciously, wildly altered universe of Omega Mart. Part art installation, part immersive experience, and 100% creative inspiration for all experiential marketers, Omega Mart challenges expectations and tantalizes perceptions about what a live experience can, should and ought to be.

Ex Awards Gala
Some call it the Oscars of events. Others, the Golden Globes of experiential. We call it the party of the year that you don’t have to plan. The most prestigious recognition program for the experiential marketing industry is going “Retro Vegas” this year so get ready to step back in time and celebrate as we recognize the year’s most award-winning programs.

Happy Hour
End the day in the Hall of Ideas at the official EMS Happy Hour. Need some dinner companions? We can hook you up. Want some sweet swag for your collection? We’ve got you. Hungry for some delicious small bites and a cocktail or mocktail with friends? You’ve come to the right place. It all happens at the EMS Happy Hour.

Nightly After Hours
Level up your networking game at our exclusive VIP event! Looking for more chances to mix, mingle, and make connections at the Experiential Marketing Summit? Add this experience to your registration and enjoy top-tier connections. Don’t miss your chance to eat, drink and meet new friends in the industry.