The Brief: Sweet Escapes and Symphonies of Spirits

This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.

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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in...

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How Oatly Crashed a Capitol Hill Ice Cream Party with a ‘Dairy Deprogramming Zone’

The oat milk brand activated a sampling experience in Washington, D.C., across the street from the annual IDFA Capitol Hill Ice Cream Party, parking its own bright yellow ice cream truck with a huge inflatable...

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Box Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere

The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put...

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SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories

San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year...

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EM Sizzle Newsletter: 08.02.2024

08.02.24 Behind Team USA’s Olympic athletes are 250-plus health care professionals, and for the first time, they’re being outfitted by a brand. In celebration of its multiyear partnership with The USOPC, FIGS launched a pop-up in NYC that...

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The Brief: Foldable Buses and the Stayman Islands

This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.

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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans...

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On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,”...

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News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed...

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