2023 Fab 50: Access TCA Case Study

CAMPAIGN: LAUNCH OF SPEVIGO CLIENT: BOEHRINGER INGELHEIM FABRICATOR: ACCESS TCA ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding...

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2023 IT List: Jack Morton Case Study

CAMPAIGN: CADILLAC ELECTRIQ THEATER, MOBILE TOUR CLIENT: CADILLAC AGENCY: JACK MORTON Cadillac is an iconic American luxury brand. For more than 120 years, it has been hailed for its engineering innovation and breakthrough design. But...

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2023 IT List: Legacy Marketing Case Study

CAMPAIGN: CORONA “PROTECT OUR BEACHES” CLIENT: CONSTELLATION BRANDS AGENCY: LEGACY MARKETING Summary: Elevating brand engagement and environmental awareness to unprecedented heights, Legacy’s groundbreaking campaign captivated the next generation of 21+ Corona enthusiasts through a shared...

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2023 Fab 50: Executive Q&A with Hamilton

Give us the quick version: How do you describe your company? Hamilton is an experiential event marketing agency with a 75-year legacy that specializes and focuses on putting our client’s experiences first. We design, produce,...

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2023 IT List: Inside Engage & Resonate

Here’s a taste of what Engage & Resonate clients have to say: “THE ENGAGE & RESONATE TEAM ARE TRUE EXPERTS IN THE EXPERIENTIAL SPACE.” —BURRELL “…PROFESSIONAL, RESPONSIVE, CREATIVE, AND PERSONABLE. HIGHLY RECOMMEND!” —VISIT SAVANNAH “E&R IS...

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2023 IT List: Inside Evolve Activation

Bold. Courageous. Memorable. We create brand experiences that ignite the senses. Evolve Activation is an independent experiential agency providing strategic, creative, event management and logistics services to brands worldwide. A full-service marketing agency that can...

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2023 IT List: Q&A with Shiloh Events

Tell us about Shiloh Events, and why and how you founded the company. I’m deeply passionate about the events industry. My ultimate dream is to have a positive impact by delivering peace to a stressful...

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Photo Tour: 10 Steal-worthy Tactics from the INBOUND 2023 Conference

INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the...

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Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’

Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.

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Going ‘Beyond the Room’ Through Community-centered Experience Design

How to use brand experiences and events to build thriving, persistent communities through a four-phased approach As audiences continue to crave the feelings of togetherness and connection that were paused during the pandemic, many event...

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