17 Ways to Level-up Your Creativity Practice

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever...

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12 Ways to Modernize Your Event Practice—and Prove Your Business Value

If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events...

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Case Study: LEO Events

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around...

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DigitalEXP

CORE CAPABILITIES: DigitalEXP by Pinnacle — a robust, virtual platform built to actually engage your audience. Offering best-in-class technology and services, DigitalEXP is one of the most versatile, engaging and effective virtual solutions available for...

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What the Cancellation of E3 Means for Similar Industry Shows

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from...

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Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience

The gaming space is vast with a variety of players and lifestyles associated with it. Such is the case with Merge Mansion, a downloadable mobile game launched in 2020 by developer Metacore. More than 2...

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SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to...

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State of the industry snapshot

If it feels like you’re doing a lot more with a lot less—you’re right. Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and...

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The Event Strategist’s Guide to 2023 Experience Planning

The industry has experienced a seismic shift. Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. Complete this form...

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Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event

Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and...

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