EM Agency Leader – 10/02/2024

10.02.24 AI has dominated headlines in business this year, but coming in at a close second is sustainability. The greater corporate world faces a fork in the road. After setting aggressive net-zero goals, companies are now...

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A Day of Collaborative Learning: What to Expect at Agency Forum 2024

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But...

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Agency HR Update: The Talent Pool and Creative Roles

Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from...

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LEO Events Launches Event Minor and Fellows Program at the University of Tennessee, Knoxville

LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the...

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Q&A: Award-Winning Perspectives with Grand Ex Recipient Little Cinema

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and...

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Field Report: 10 Things We Loved at Dreamforce 2024

Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco,...

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CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards

FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the...

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From Surfing to Rage Rooms, Five Ideas for Spicing up Internal Events

In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And...

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EM Sizzle Newsletter: 09.27.2024

09.27.24 In celebration of “Bridgerton,” Netflix has been touring its elaborate The Queen’s Ball experience, but last week’s unauthorized ball event in Detroit was no diamond of the season. Fans of the period drama were disappointed...

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Accessibility Trends: Neuro-Inclusion at Events

Industry experts including Google’s event strategy lead dive into one of the biggest accessibility trends: neuro-inclusion at events.

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