Spiced rum brand Sailor Jerry is taking its social media conversation offline with a cross-country music festival tour that features six branded Airstreams. The Colorado, Illinois and New York leg of the tour wrapped on...
Chevrolet this year executed the Dubai International Motor Show’s first-ever experiential vehicle launch. The Dubai show is typically locked down tighter than the plans for next year’s El Camino concept, but for the global launch...
Canon on Nov. 15 held a red-carpet premiere at New York City’s Museum of Natural History to celebrate the launch of “When You Find Me,” a film inspired by eight winning photos submitted in an...
The Chrysler Group brought its ride-and-drive expertise to bear on its entire family of brands and created what it called the Ultimate Ride and Drive Experience for show goers at the Los Angeles Auto Show,...
On Nov. 17, Microsoft’s Xbox division and the NFL announced a multi-year sponsorship deal that will make the game console brand the official partner of the NFL PLAY 60 youth health and wellness program. The...
A Le Cordon Bleu trained chef running a food truck would have made most of us shrug with disbelief a decade or so ago when we associated these meals on wheels with unsanitary conditions and...
As a Baltimorean born and bred, I jumped at the chance to help man the Izod IndyCar Fan Village at the Inaugural 2011 Baltimore Grand Prix. Getting to see my city on the world stage...
Has a mailbox ever talked to you before? This summer, a giant purple talking Yahoo! mailbox struck up conversations with passersby on 9th Street and 8th Avenue in Park Slope, Brooklyn, on June 2, and...
As I drove from Denver to the C Lazy U Ranch in Granby, CO, on the epic road through the Rocky Mountain State Park at about 12,000 feet, I came to two realizations: a) even...
Lollapalooza this summer celebrated its 20th anniversary by once again taking over Chicago’s Grant Park with its signature three-day music festival. From Aug. 5 to 7, thousands descended on the shores of Lake Michigan to...
