Hyundai Creates Pop-Up Gallery to Showcase New Veloster

 For five days from Oct. 19 to 23, Hyundai inhabited the Re:Mix Lab, a new travelling arts and culture showcase in New York City, to show off its new three-door sport coupe Veloster and showcase...

read more

Scholastic’s Magic School Bus Arrives on a Barge for an Ocean Themed Lesson

In celebration of the 25th anniversary of “The Magic School Bus” series, Scholastic on Oct. 20 invited a class of second-graders from the United Nations International School to Pier 84 in Manhattan where the magical...

read more

The EM Interview: Ruud Janssen

Ruud Janssen has a background in marketing in the hospitality, meetings and events industry and is the founder and owner of The New Objective Collective, which counsels organizations on using live and digital strategies as...

read more

Shape Mag Celebrates Turning 30 in Style

 Shape magazine last week celebrated its 30th birthday with a party in New York City that feted clients, showcased sponsors and honored Jane Fonda in a special ceremony as one of five women who exemplify...

read more

Brands Build Relationships Through Sponsorship

Major concert tour sponsorships can be powerful platforms for developing an affinity between passionate music fans and your brand. But if the tour turns out to be a one-time gig with a group of disparate...

read more

AFI Brings Safe Driving Message to Teens via Four-month Tour

As part of its strategy to promote safe driving among teens and connect with high school students and their parents, American Family Insurance is sponsoring the fifth annual Under Armour All-America Game. Prior to the...

read more

Toyota Tour Touts New Prius v

Toyota has rolled out the Prius v Creation Station Tour, a national campaign running from October through mid-December and stopping at outdoor festivals to highlight the Toyota Prius v, the third generation and newest member...

read more

Pilsner Urquell Hosts Amateur Night

Today’s DIY generation can be a fickle mistress when it comes to making connections with mainstream brands. This is a demographic, after all, that would much prefer to invent, craft and create their own products...

read more

Chivas Treats Brotherhood to Sip of Style

For the months of October and November, the folks at Chivas, a division of Pernod Ricard beverages, are deploying six 1801 Clubs in two phases to treat its new band of brothers like the high-class...

read more