It’s a global phenomenon that just won’t stop. The booming video game industry continues to grow as the world’s gaming leaders keep releasing new titles that are as addictive as they are immersive, as participatory...
New York only passed the same-sex marriage law this July, but the LGBT community has been fraternizing on the state’s Fire Island since the 1960s. For the uninitiated, the island is divided into several sections,...
At the Food Network New York City Wine & Food Festival’s Grand Tasting at Chelsea Piers (Sept. 30-Oct. 2), Ravenswood wine’s Sonoma County-inspired booth stood out among the rows of wine tasting tables. It harked...
GMC, the official vehicle of the NFL, has boosted its year-two sponsorship of the Monday Night Football Tour with more fan-friendly experiences, test drives and community projects that promote its line-up of cars. The tour...
High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.
Smirnoff once again is leveraging the power of Facebook to reach revelers around the globe through its Nightlife Exchange Project. And to shake things up a bit, this year it is introducing Madonna into the...
When McDonald’s launched its “I Am Asian” campaign nearly eight years ago with the Asian and Pacific Islander-targeted website i-am-asian.com, the program attempted to bridge American life with Asian culture by peppering the site with...
The brand best known for its Puerto Rican rum has never had a spiced rum offering… until now. As its first entry to the spiced rum category, which has been dominated by a well-known pirate...
Green & Black’s is back on the road, taking its organic chocolate café to high-profile foodie events such as the Bon Appetit presents Chicago Gourmet (Sept. 23 to 25) and the Food Network New York...
To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a...
