Social Media Top Tip: Facebook & Google +

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for...

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Baby Boomers Go Nuts at AARP Event

Late-night disco parties. Packed resume seminars. High-tech virtual experiences. The over-50 set doesn’t look like it used to, Sparky. Baby boomers (those born between 1946 and 1964) are not only looking younger and living longer,...

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Dial for Men Gets Dirty… and Clean

It all started on Facebook, and ended in Granby, CO, at the C Lazy U ranch from Aug. 26 to 28, where Dial for Men created Camp Dirt, a weekend of fun and filth designed...

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SodaStream Creates Waste-filled Cage

This month, at-home soda maker brand SodaStream is circling New York City with a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of...

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Amethyst Jeans Launches College Campus Tour

Premium junior denim brand Amethyst Jeans this week launched a campus tour that through Oct. 5 will give away thousands of pairs of free jeans ($25 to $48 suggested retail price) and other gifts on...

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Handy Consumers Make Their Marks

There is a group of consumers out there that is almost impossible to define demographically, but they are affluent, smart and growing more numerous all the time. They call themselves makers, lifehackers and inventors and...

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HP Drops Boomboxes and Beats on Four-City Tour

HP this summer deployed a series of shipping containers retrofit to look like giant boomboxes to promote its HP Jam Sessions program, a buzz-building initiative designed to create excitement and awareness for the brand’s new...

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901 Tequila Shows Consumers a Good Time with Free Concert

Every year, 901 Tequila, founded by singer Justin Timberlake, celebrates National 901 Day on Sept. 1 with special events that give back to consumers and retail accounts nationwide. This year it rocked out New York’s...

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‘Got milk?’ Challenges Cheerleaders to ‘Be Strong’

The National Milk Mustache “got milk?” campaign and American Cheerleader magazine on Aug. 31 launched the Be Strong Challenge, a program to educate cheerleaders on the benefits of low-fat chocolate milk as a recovery beverage...

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VitaCoco Connects with LGBT Consumers on Fire Island

This summer, coconut water brand VitaCoco connected with LGBT consumers on New York’s Fire Island by sampling its original coconut water and new flavors like tangerine to vacationers (headed to the gay-friendly Pines resort area)...

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