The New York Lottery this year launched a program to promote its new Powerball game that challenges select finalists to hit a hole in one at local golf courses. Anyone who bought a ticket was...
To inspire Windy City residents who may not already be Cubs fans to take an interest in one of their hometown teams, the Chicago Cubs this summer rolled out a new mobile vehicle with an...
To raise awareness and drive participation, BocceNation.com from Aug. 21 to 24 in New York City’s Times Square showcased the game known as lawn bowling to the English, boules or petanque to the French and...
Banking on the same success its Comic-Con activation had last year when AMC launched its zombie series “The Walking Dead,” the network returned this July with a replica set from season one as it gears...
To drive awareness and trial of its new Chromebook, Google in July launched a lending program through experiential partnerships with Virgin America airlines and the Ace Hotel in New York City.
The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype. The two-story booth’s clean...
Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and media elements that played off the three game titles the developer focused on for E3, “Prey 2,” “Rage” and “Skyrim.”...
Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact with the brand via a special logo-centric 2D mobile barcode known as a SnapTag, developed by tech provider SpyderLynk.
When software provider Compuware made the choice to take its global user conference virtual in 2010 due to budget and travel cuts, attendance for the show doubled, bringing in new attendees from India, Mauritius, Mexico...
To promote its Crave chocolate and strawberry-chocolate milk as a healthy alternative to other drinks, Upstate Farms has partnered with the Cleveland Indians to connect with families in Illinois, Ohio and Michigan by giving kids...
