To connect with consumers and introduce them to its Caribbean rum drinks, Pernod Ricard’s Malibu brand from July 16 to September 1 is activating a 10-city Station Invasion Concert Tour. The invitation-only events are held...
Tasked with rolling out new retirement and annuities product features to thousands of financial advisors nationwide, MetLife insurance this spring made a virtual event for the first time a significant part of the push to...
TBS leveraged its relationship with late-night talk show host Conan O’Brien and his active fan base by creating a pop-up experience during Comic-Con that featured artwork created by O’Brien’s fans. Housed in an art gallery...
To promote its new smoothie flavor, the McCafé Mango Pineapple Real Fruit Smoothie, McDonald’s on July 14 staged a flash mob-esque beach party in Chicago’s Riverside Park during lunch. It all began with a bikini....
Whether you’re planning an event for 500 employees or a concert for 5,000, the right event registration system can help the process go more smoothly. But checking people in is just one of the many...
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Today, New Balance opens its first North American Experience store in the Flatiron district of New York City and to get the buzz building and peeps through the doors, for the next four weeks the...
B-to-B events, like everything else, are changing fast. Hybrid events, no doubt, are the hottest thing on the event marketing planet, but other trends are taking hold in the world of internal meetings and corporate...
Adobe on July 23 activated a two-week pop-up shop in San Francisco called “Photoshop & You.” The pop-up offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop...
As part of its Active Series of proprietary sporting events, which includes Prevention on the Run in San Diego in February and Prevention on the Slopes in Beaver Creek, CO, in March, Prevention magazine returned...
