When sustainability runs in your veins, or at your roots, as is the case with Planters, being green comes as naturally as sustainability comes to its core product the peanut, which releases nitrogen into the...
Frozen pizza brand Freschetta hit the road this summer on a cross-country food truck tour designed to make new connections with female consumers ages 28 and older. The brand’s Freschetta Simply… Inspired product line sponsored...
Red Bull energy drink set 16 teams of elite “makers”—a demographic made up of eco-conscious do-it-yourselfers and amateur inventors—to work in Brooklyn, New York, from July 7 to 10 for its Red Bull Creation contest....
To promote the launch of LG Thrill 45, its glasses-free 3D smartphone that will be available on pre-order on Aug. 1, LG Mobile teamed up with YouTube and rock band Jane’s Addiction to present the...
Most event marketers who weathered the recession will tell you, there are no sacred cows anymore. Even the industry’s oldest legacy shows and events are being reevaluated. And that’s nowhere more evident than in the...
Virtual events rose to prominence out of need, and now they are as ubiquitous as branded swag at a tradeshow. These days, most brands look at how they can pair a virtual component with an...
Whether training new staffers, motivating a sales force or updating executives on business objectives, meetings are a fact of life for marketers and often consume a huge portion of their day-to-day work. And budget. For...
When virtual events first came on the scene nearly a decade ago, their main purpose was to mimic physical events. But in the last couple of years that has changed. Virtual platforms have begun to...
It’s been 40 years since the first Hard Rock Café opened its doors, and to celebrate its birthday the iconic restaurant chain threw a global party called 40 Days that Rock and hit the road...
Last year, Yolo County-based Toasted Head winery traded in a booth at food and wine events to sample its chardonnays, cabs and merlots at beer and music festivals in three cities. This year it has...
