Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at...
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the...
The numbers are in for the LG Experience at the NCAA Final Four Bracket Town fan experience this March, and LG says it was a winner. A barcoded, scannable Fan Pass allowed LG to track...
Honda from April 21 to May 12 hit six of the PAC10 schools during final exams to help students take a much-needed study break while learning about the new Civic. At each stop, Honda provided...
Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile grilling tour. The campaign this year has been expanded to 30 weeks and will travel to 27 states as part...
Anyone who has ever worked a trade show has seen his or her fair share of glassy-eyed corporate presenters, reciting their pre-rehearsed spiels along the aisle with plenty of energy and polish, but little in...
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer...
Photo marketing is a valuable tool for a variety of reasons. It’s an incentive to get consumers to interact with your brand, it captures data, it serves as a long-lasting memento and generally drives eyeballs...
You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built...
