To position its products as a milk alternative for the whole family and not just health-conscious moms, Silk hit the road from April 1 to May 8 in a fleet of graphic-wrapped Ford Flex’s and...
Bars Wars? Battle of the Bands? Wha? This is a team-building event? Oh indeed... oh indeed. One of the largest budget increases across the event marketer’s line items? Team training. Across corporate America, events and...
To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed for big rig truckers, Rand McNally recently set off on a five-month, coast-to-coast mobile program known as the Moving America...
Creating a marketing campaign that targets teens and children is never just about the kids. It’s really a two-pronged approach that is designed to appeal to the youngsters, but draw in the parents for the...
For many brand marketers, there may be no bigger event than the Super Bowl, when practically all of America gathers around their TVs to watch not only the biggest football event of the year, but...
The biggest challenge in identifying how sports fans want to be engaged isn’t lack of information about who they are, what they’re watching and when or even where—it’s why they’re so passionate about their particular...
At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report by independent research provider...
Starwood last week held an exclusive Lady Gaga pre-party for members of its SPG loyalty program at New York City’s Sheraton Tribeca. In June, the hotel and resort chain will sponsor a concert at New...
To urge consumers in Washington to play the lottery in social groups, Washington’s Lottery on April 4 launched its Play Together, Win Together campaign that’s leveraging a partnership with the Seattle Sounders to bring its...
