To promote the new $5 scratch-off game, Minute to Win It, the New York Lottery teamed up with NBC Universal’s game show of the same name for a mobile tour that has turned out to...
To kick off the 20th anniversary of its children’s I Spy series, Scholastic on April 13 created a publicity stunt that gathered 20 second-graders to engage in a live version of the seek-and-find activities found...
Planters is crossing the country this spring and summer in a brand-new mobile vehicle called the Nutmobile, a 25-foot 2011 Isuzu Series NPR truck that runs on biodiesel, is powered by solar panels and a...
2K Sports, the maker of the Major League Baseball 2K11 simulation-based video game, on baseball’s Opening Day launched the $1 Million Perfect Game Challenge, a contest in which gamers try to pitch a perfect game...
Glenfiddich single malt scotch whisky, distilled by William Grant & Sons in the UK, has begun its Cask of Dreams campaign, a new live and online program designed to help fans pursue their dreams. The...
Jim Beam this summer is lending its support to 10 music artists as part of the Jim Beam Music Series, an 11-stop tour in partnership with Kid Rock. The program kicked off at the South...
The History network put its Cajun food-themed Taste of the Bayou truck on the streets of Manhattan from March 28 to 31 to drive tune-in for the new season of “Swamp People,” a series that...
Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce its iconic footwear to the Millennial generation. Besides touting its shoes, the tour connects with college students through creativity and...
The Dr Pepper Snapple Group rolled up on New York City’s Madison Square Garden and in front of partner MTV’s studio in Times Square last week in a custom painted 1968 El Camino to promote...
