Sports Illustrated Upgrades Publishing

The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use healthy doses of face-to-face strategies to reinvent their own business model.


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How Brands are Adding Color to Grab Attention

When it comes to setting the right tone for consumers in an experiential space, there may be no more powerful design tool than a splash of color. Color can create a mood, send a message...

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BlackBerry Takes SmartTour to Construction Industry

RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22...

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Retail Brands Dress Windows with Experience

Department store holiday windows have traditionally regaled kids of all ages who ooh and aah at their Santa scenes and gift displays. Last year, however, at the Neiman Marcus flagship store in Dallas, not only...

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Risky Buzzness: Guerrilla Marketing Walks the Line

Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered a bomb scare and cost the brand and its handling agency $2 million paid to Boston-area authorities? (Ouch!) Or, last...

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Monster.com Connects with Early Adopters at SXSW

To connect with tech-savvy trendsetters at the South by Southwest Interactive, Film and Music Festival in Austin, Texas, March 11-20, job board Monster.com created on- and off-line experiences promoting its latest job searching capabilities. In...

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Turner Sports Launches NCAA Bracket Lounge in New York City

There were many changes to the March Madness program this year: Expansion to 68 teams, starting on a Tuesday instead of the traditional Thursday and broadcasting every tournament game across several networks, breaking the CBS...

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3D vs Holograms: A Dive Into High-tech Image Enhancement

Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly,...

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People StyleWatch Brings Celeb Style to Taubman Malls

Time Inc.’s People StyleWatch on March 4 launched a “celebrity stylist” pop-up experience that is running concurrently at six Taubman malls each weekend throughout the month. The pop-ups feature spring styles available in the malls...

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Why Brands are Giving Consumers a Taste of The Good Life

Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck, even a trip to the hair salon can be a refreshing hiatus from their hectic lifestyles. For smart brands these...

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