Chrysler’s Events Drive Consumers into Dealerships

To encourage test drives and drive foot traffic into its dealerships, from March 16 to 23 Chrysler is executing the Premiere Event, an integrated campaign that offers consumers $25 gift cards and a chance to...

read more

Walmart.com Launches a Nationwide Tour

To educate consumers about its video game offerings, Walmart.com is bringing its online world to life via the Walmart GameCenter Mobile Bus Tour, a program that will be hitting festivals, trade shows, concerts, sporting events...

read more

Lifeway Foods Launches Experiential Tour

Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program to promote the immune-building and digestive properties of its line of Kefir products. Kefir is a creamy, milk-based smoothie-like beverage...

read more

Merck Hits the Streets to Sample hydraSense

To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams on the streets of Montreal and Toronto from now through March 18. In each city, a team of three brand...

read more

Non-endemic Brands Make a Splash at CES

Mention the Consumer Electronics Show, that annual tech fest held in Las Vegas each year, and visions of paper-thin TV screens, tiny handheld gadgets and other innovations dance in our heads. This year there were...

read more

BIC and Microsoft Find the Secret to Commuter Activations

Stopping busy commuters in their tracks can often be a marketer’s biggest challenge. But when brands turn to innovative partnerships and engaging product sampling techniques, the high volume of meaningful touches they make can significantly...

read more

Sponsorship News: GEICO Signs Five-Year Deal with NASCAR

Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship deal that allows it to rebrand the camping areas at seven International Speedway Corporation race tracks. At the Daytona 500...

read more

Raisinets Were the Stars at OK! Magazine Oscar Party

 OK! Magazine on Feb. 25 threw a pre-Oscar party with a British theme that promoted Raisinets as a healthy treat for the celebrities, influencers and VIPs in attendance.

read more

Hyundai Launches Sponsorship to Promote Veloster

Hyundai has partnered with the Rhys Millen Red Bull Rallycross team, which will race the brand’s new performance model, Veloster, in the 2011 U.S. Rallycross Championship and perhaps the Summer X Games. At the six...

read more

Sprint Experience Revs up Fans at Daytona 500

Wireless provider Sprint, the title sponsor of the NASCAR Sprint Cup Series, engaged potential and existing customers at the Daytona 500 on Feb. 20 with race-related products and driver interviews in a 100,000-square-foot open-air activation...

read more