Charlie the Tuna on Feb. 11 celebrated his 50th birthday as the spokes-tuna for StarKist with games, giveaways and photo ops for consumers in New York’s Times Square. Jillian Harris, designer on ABC’s “Extreme Makeover:...
It has become a de facto rule of the road to incorporate social media in all live activations, and at the auto show, some of the brands made a point of integrating Facebook, Twitter and...
There were two simulators at the show—one from Ford and one from Toyota—and while they were very similar, one was better. Ford put up the Fiesta Rally car and Toyota went with an FJ Cruiser,...
Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade show that took place at the Las Vegas Convention Center Nov. 2 to 5.
The touch screen has become a must-have tool at events these days, and no matter how it’s used, be it for data collection or to facilitate a photo or video activation, marketers need to remember...
It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week at Lincoln Center in New York City. It was the first time the automaker and presenting sponsor debuted a vehicle...
For last week’s Chicago Auto Show, held Feb. 11 to 20 at McCormick Place, General Motors set its sights not just on auto hounds from around the Windy City, but all over the world by...
Coming off the worst year ever, carmakers last year rolled out that oldie but goodie—the ride and drive—to remind consumers how much fun driving really is. But rather than rely on the same models and...
Two teams of UCLA students went head-to-head in a game of capture the flag where the goal wasn’t only to get the most flags, but to get the most dollars for heart health, thanks to...
