GMC Revs Up Fans with Super Bowl Experiences

GMC, the official vehicle of the NFL, tapped into the excitement around this year’s Super Bowl to expose its full line of vehicles to fans through engaging experiences at both the pre-game NFL Experience fan...

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Why Big Brands are Turning to Satellite Events

Whoever said that necessity is the mother of invention must have worked in marketing.

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Nissan’s Leaf Tour Generates 20,000 Pre-Orders

Thanks in part to the success of Nissan’s Drive Electric mobile tour, the automaker has secured 20,000 pre-orders of it’s new Leaf, the first mass-produced, 100-percent electric vehicle. Drive Electric launched on Oct. 1, will...

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CITGO Hosts Marketer Meetings

CITGO in January launched its Marketer Round Table Meetings, an annual series of 18 daylong events held across three regions designed to pump up the local marketers and retailers that sell its refined gas and...

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Fashion Week Activations Go Off the Runway

There were two ways for a non-sponsoring brand to get in on the Mercedes-Benz Fashion Week action this September in New York City: get official and join the Fashion’s Night Out festivities, or go guerrilla....

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Maybelline Makes Makeover Magic

As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers at an offsite pop-up experience located in the Late Show with David Letterman building that focused on bringing backstage fashion secrets...

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American Express Gives Guests VIP Treatment

Throughout Mercedes-Benz Fashion Week, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders. The centerpiece of the sponsorship program was a partnership with Architectural Digest in which the...

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Fashion Week Bids Farewell to Bryant Park

After 18 years of pitching its iconic tents at Bryant Park, New York’s Mercedes-Benz Fashion Week has uprooted the stakes. This fall the show moved to Lincoln Center, a venue farther from the Garment District,...

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EM Field Report: Mercedes-Benz Fashion Week

AOL

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American Idol Takes the Show on the Road

To drive tune-in and generate excitement for its tenth season, FOX and “American Idol” have launched a 16-city Idol Across America tour. The tour kicked off on Jan. 19, and is traveling in a wrapped...

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