They had done it all—scavenger hunts, trust exercises, walking on fire—you name it. But this year, the Chicago-based financial services company Infinium Capital Management made their traders perform a choreographed dance in public at Millennium...
To create awareness for “Cedar Rapids,” a new film that opens on Feb. 11, producer Fox Searchlight at the Sundance Film Festival created a pop-up “insurance” agency inspired by the film that for four days...
Comedian Mike Birbiglia from Jan. 26 to Feb. 1 will live 24/7 in Macy’s iconic 34th Street store windows as part of a promotion with Procter and Gamble’s Downy fabric softener that spotlights the value...
Though Honda has had a presence at the Sundance Film Festival in Park City, UT, for the last two years, this year it maximized its sponsorship investment with a full-blown six-day experiential space called the...
Reeseโs Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held Jan. 6 to 9 in Las Vegas, took its inspiration for the unveiling of its new Minis from a typical...
Smart makes one of the smallest production cars in the market. But belying its stature, the brand went tall and broad with its exhibits at this monthโs North American International Auto Show at the Cobo...
Tillamookโs cheese sampling Loaf Love Tour is hitting the road again this year on Jan. 29 with a fifth addition to its fleet of branded VW buses that have been refurbished to look like a...
We all know who they are. The elite. The top-tier, grade-A, best-in-class influencers that set the bar for every new “it” product to enter their spheres of influence. They can be celebs, bartenders or bloggers...
When it comes to activating in the world of sports, Nike practically wrote the book. For nearly half a century, the brand has been setting the bar for activations that mix sports, celebrity and popular...
Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.
