How Kodak Partnered with Burton Snowboards

Kodak has aligned with Burton Snowboards in a partnership that includes sponsorship of the Burton Super Demo Tour, a 10-stop tour during which snowboarders can test ride Burton hardgoods on snow for free. They also...

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How Chevy Put a High-Tech Spin on Car Displays

To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington D.C.-area Criswell Automotive group is executing a high-tech winter and spring tour which turns traditional car displays into an interactive...

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Honda Brings Engineering to Life with 3D Models

The Honda National Dealer Meeting, which took place last June at the Denver Convention Center, lifted the lid off Pandora’s box, but instead of unleashing the evils of mankind, it portrayed Honda’s view of the...

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The Big 3 Bring Some Detroit Thunder to NAIAS

Last month, the Cobo Center in Detroit played host to the largest automotive show in the country and some of the largest and most elaborate exhibits and consumer activations in the industry. EM was there...

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Toyota Wall is Belle of the Ball at NAIAS

The North American International Auto Show, in preview week right now in Detroit, was chock-full of hot cars and sweet interactives, and the digital star of the show was the Toyota Vision wall. The wall...

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Siemens Hits the Rails to Help Secure Florida Bid

To begin building popular and political support for its bid on an upcoming high-speed rail project in Florida, tech giant Siemens’ Mobility Division will hit four of the state’s cities to educate consumers about the...

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iVillage and AmEx Talk About Teen Money Matters

iVillage, the female-centric website, and American Express in November hosted an event at New York City’s Museum of Modern Art to spark a discussion between young adults and moms about financial responsibility. The program was...

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Pop-Tarts Pop Up in Retail

When Pop-Tarts set up a Facebook fan page last summer, it was flooded with more than two million consumers interested in talking about its toaster pastries. The online chatter, which included new flavor combination suggestions,...

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Microsoft Tempts Travelers with Free Holiday Portraits

This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth...

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Digital Passport

Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by...

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