At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to leverage its all-new 200-square-foot booth to attract new customers and upgrade the services of existing ones. To do that, it...
To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer Hall of edsbs.com (Every Day Should be Saturday) the keys to a branded SUV in which he is traveling to...
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales meeting, the Global Sales Experience (GSX), out of the real world and into a virtual one for the first time...
Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La Societe, its online community. One hundred guests, who each got to bring three friends, were invited to the party, which...
When social media first came on the scene, many event marketers jumped in with both feet to leverage its ability to make connections and keep in touch with consumers and clients they only saw a...
IT professionals and decision-makers go to a lot of developer conferences and the offerings are often the same from show to show. They spend a few days on the show floor enduring demos that are...
To get the word out about its nonprofit organization, the Get Schooled Foundation (co-founded by Viacom and The Bill and Melinda Gates Foundation) took its 2010 Get Schooled National Challenge & Tour to 11 at-risk...
During the month of December, the Big Apple’s Department of Transportation is unleashing brand ambassadors all over the city to hand out free rides in city cabs, buses and on the subway to fight drunk...
SWRV in December hit the road in a Nissan Cube to promote the SWRV interactive music video network in which viewers, not vee-jays, call the shots. Called the SWRV Space Mobile Tour, the effort gives...
