To commemorate the 75th anniversary of the Oscar Mayer Wienermobile, the brand has added a special edition 30-foot-long food truck to its fleet of seven Wienermobiles. The brand unveiled the new truck in Times Square...
When you think of The Salvation Army, Disney doesn’t necessarily spring to mind, but the entertainment giant helped bring to life the theme of the charitable organization’s five-day conference last month at Disney Coronado Springs...
The Canadian insect repellent Muskol, a division of Merck, is celebrating its 60th anniversary this year with a mobile tour hitting 25 campgrounds, fishing holes and fairs in Ontario, Quebec and Manitoba until July 15....
For the 150th anniversary of the start of the Civil War, the Pennsylvania Historical Society chose a mobile exhibit to showcase the commonwealth’s involvement in the Civil War with a focus on African-Americans’ contributions and...
USA Network over two weekends in June headed to farmers’ markets, hiking trails and dog parks in Los Angeles as part of a street-level “For Your Consideration” campaign targeting voting members of the Academy of...
The Public Broadcasting Service launched the 10-day American Experience tour last month to promote Freedom Riders, a film about the group of people who, in 1961, used public transportation to challenge segregation in the South....
The Ben & Jerry’s ice cream truck is on tour again this summer, but with less of a focus on fixed events and more on personal requests via Twitter. Touring since May, it’s currently taking...
In its first foray into event and social media marketing, Luzianne Tea in May launched a Specially Blended RV Tour that offers consumers six-ounce samples of its freshly brewed sweet, unsweetened and green iced teas....
Thanks to the evolution of modern technology, event and trade-show marketers no longer have to stand idly by as consumers peruse their exhibits, waiting for the right moment to engage and wondering what they’re interested...
Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at...
