BIC Slows Down Commuters with Giant Crossword Puzzle

To put its latest Easy-Glide System pens in people’s hands, BIC created an interactive experience at high-traffic train stations and malls from Nov. 10 to Dec. 3. The program kicked off at Grand Central Terminal...

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Pioneer’s Auto Booth Generates Sales

To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six...

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Salonpas Pain-Free Movement Eases Aches in SoCal

As a follow up to its successful sampling campaign in Japan, Japanese company Salonpas is taking its pain-relief patches to fairs and festivals in Southern California and enlisting consumers in its “Pain Free Movement.” The...

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The Guard Goes on Active Duty in Mobile Learning Center

The National Guard wants America’s high school students to know it is about more than just natural disaster relief and combat missions. A key part of its mission is about serving its communities, and to...

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Sports Illustrated and Nissan Tackle College Football Fans with High-Tech Touches

Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the fifth year, with high-tech interactive activities. The 10,000 square-foot tour footprint with a branded blimp floating above it has been...

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Microsoft Ushers in the Era of Kinect in Grand Big Apple Style

On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest...

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Concur Tour ‘Breezes’ into Events

Concur, a provider of employee expense management services, in October began a five-week, $61,354.03 spending spree to promote the Concur Breeze, a web-based and mobile expense reporting system for small- to medium-sized businesses. Called the...

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ESPNU’s GameDay Tour Goes Grassroots

Through Dec. 4, college sports network ESPNU is taking its newly-updated ESPNU College GameDay Tour to 14 regular season games at campuses across the country including the University of Alabama, Auburn University, Boise State University...

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Then and Now

In our Then and Now series, EM revisits previous event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer...

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Microsoft Pulls Off Dance Party in NYC

On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest...

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